From Wikipedia:
In 1994, Apple Computer began developing the Power Macintosh 7100. They chose the internal code name "Carl Sagan", the in-joke being that the mid-range PowerMac 7100 would make Apple "billions and billions" ... when Sagan learned of this internal usage he sued Apple ... Sagan lost the suit, [but] Apple engineers complied with his demands anyway, renaming the project "BHA" (for Butt-Head Astronomer).
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